Nedbank-Greenbacks
Overview
Greenbacks is Nedbank’s rewards programme designed to encourage smart money habits by rewarding customers for everyday banking behaviours. Users earn Greenbacks points when they use their Nedbank cards, which can be redeemed for vouchers, travel, fuel, donations, or investments. The Greenbacks 2.0 upgrade aimed to modernise the experience, simplify complex reward structures, and strengthen visual consistency across digital channels.
My role & impact
As a Senior Product Designer, I worked with my design lead on the redesign of Greenbacks 2.0. for the Loyalty and Rewards team, I transformed business requirements and data from spreadsheets into a cohesive, user-centred interface.
Key contributions included:
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Designing intuitive UI and UX flows for the Money app and web.
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Building the Figma component library, establishing a reusable, scalable design system that improved efficiency and maintained visual consistency across teams.
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Creating custom illustrations and prototypes to enhance user engagement and brand personality.
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Ensuring platform alignment with iOS and Android standards for a seamless cross-device experience.
The outcome was a refined, consistent, and engaging rewards experience that strengthened user satisfaction and team productivity.
The screens featured below are just a taste of what was achieved - Click on each screen for further detail
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DESIGN TOOLKIT
Sketch
Figma
InVision
Coffee
Business value
Greenbacks 2.0 was a major revamp of Nedbank’s loyalty and rewards programme, designed to shift from a points-based system to a goal-driven rewards model that promotes positive financial behaviour.
Outcome & Market Response:
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The redesign strengthened Greenbacks’ value proposition with up to 2% cash-back, fuel rewards, and expanded redemption options.
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Membership grew by over 16%, surpassing 1.6 million users by early 2024.
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Engagement and card usage increased following the platform’s relaunch (supported by Comarch Loyalty Marketing data).
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Feedback highlighted the clearer structure and stronger earning potential, though some users noted challenges in level progression and communication clarity.
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Regulatory and user feedback prompted refinements in messaging and partner transparency.
Impact:
Greenbacks 2.0 repositioned Nedbank’s rewards ecosystem as more behaviour-driven and value-centric, strengthening customer engagement and aligning the product with Nedbank’s “Do Good Banking” strategy.