Demi Smith
PRODUCT DESIGNER
01 PROFESSIONAL
My skill level in design
UI DESIGN
90%
USER RESEARCH
85%
WIREFRAMING
85%
FIGMA
95%
FIGMA PROTOTYPING
90%
CSS & HTML
70%
ADOBE SUITE
85%
SKETCH
85%
I am a passionate and meticulous designer with a strong background in UI/UX design, user research, and digital product development. With experience spanning banking, digital advertising, and travel, I thrive in fast-paced environments where creativity meets strategy.
Currently, as a Senior Principal Consultant at a highly regarded consulting firm, I help design and refine digital experiences that enhance user engagement. I’ve played a key role in projects like Nedbank’s Loyalty & Rewards and Family Banking platforms, focusing on crafting seamless, user-friendly interfaces that align with business goals.
My approach is rooted in customer-centered design, Agile methodologies, and UX best practices. I specialise in wireframing, prototyping, and UI execution, using tools like Figma, Sketch and Adobe Suite to bring ideas to life. I collaborate closely with cross-functional teams to ensure design solutions are both visually compelling and technically feasible.
I’m always eager to tackle new challenges, refine experiences, and contribute to products
that make a real impact.
02 PORTFOLIO
03 Experience
2016 - 2018
Digital design intern 3Way Marketing
Fast paced Lead Generation company working with clients such a s Clientele,
Hollard, Hollard Indonesia, Phonefinder, Alexander Forbes etc.
Tasked with design focused projects such as: Powerpoint templates, Landing page design, Interactive HTML banners, Maintenance of various Wordpress sites, designing & building Emailers, Video & sound editing, Animations, QA on the design progress on the of the Alexander Forbes application.
2018-2020
Junior Multimedia designer
Benchmark Digital
High class Digital agency trusted by clients such as City Property, Cruises International, Flight Centre. Rich's Africa, Zambezi Queen Collection, Pay-cycle, Montego etc.
Entrusted as the Emailer (build and design) specialist. Video editor. Animator. Quality Assurance specialist. Content Creator for social campaigns. Ad design. User Interface design. Responsive Web development
(from wireframes to build) and maintenance
2020-Present
UI designer
Mid-weight Product Designer
Senior Product designer
Nedbank (multiple projects)
-
Stokvel & Club Account Onboarding (08/2020 – 12/2020): Designed UI for Android and iOS, created interactive prototypes, and collaborated with business analysts and developers to align designs with business goals.
-
Family Banking (03/2021 – 08/2023): UX/UI design for the Family Banking MVP, improving user onboarding and member management. Conducted user testing and conceptual brainstorming for mobile and web platforms.
-
Loyalty & Rewards (08/2022 – 06/2024): Spearheading UI and pattern development for Nedbank’s Greenbacks 2.0 rewards program on the MoneyApp, refining UX screens, and optimising designs for iOS and Android.
-
Teller migration (06/2024 - 12/2024) fulfilled the role of senior UI designer building the entire components library needed to create a seamless staff facing interface for tellers in branch to perform their daily tasks.
-
Value added services (01/2025 - present) currently working on all design aspects of Nedbank's value added services including product design for airtime, bus tickets, utility management, lottery and license disc renewal flows. The main project I am working on end-to-end is Nedbank Connect which is Nedbank's MVNO (Mobile Virtual Network Provider).
